Privacy Policy

Last updated: 11 June 2026

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This Privacy Policy explains how Board Systems Ltd, trading as Lauren Otto collects, uses and protects your personal information when you visit this website, contact us, enquire about our services or work with us.

Lauren Otto provides executive assistant and Chief of Staff support services to founders, CEOs, senior leaders, family offices, consultants and business owners.

For the purposes of data protection law, Board Systems Ltd is the data controller responsible for your personal information.

Contact details:
Board Systems Ltd, trading as Lauren Otto
20–22 Wenlock Road, London, England, N1 7GU
Email: [insert contact email]
Website: www.laurenotto.net

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We may collect and use the following types of personal information:

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Contact information
This may include your name, email address, phone number, business name, job title and any information you provide when you contact us.

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Enquiry information
This may include details about the support you are looking for, your business needs, preferred working arrangements, availability, priorities and any other information you choose to share.

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Client information
If you become a client, we may process information needed to provide executive support services. This may include calendar details, travel preferences, meeting information, business contacts, task lists, correspondence, documents, expenses information and other administrative details relevant to the services agreed with you.

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Website and technical information
When you visit our website, we may collect limited technical information such as your IP address, browser type, device type, pages visited and how you interact with the site. This may be collected through cookies or similar technologies.

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Payment and billing information
We may process billing details, invoices, payment references and related financial administration information. We do not intentionally collect or store full payment card details through this website.

We may collect personal information when you:

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• visit this website;

• complete a contact form;

• email, call or message us;

• book an introductory call;

• become a client;

• provide information needed for us to deliver services;

• interact with us on social media or professional platforms;

• are referred to us by another contact.

We may also receive information from third parties where this is relevant to providing services, for example from your colleagues, assistants, advisers, suppliers or other professional contacts.

We use personal information to:

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• respond to enquiries;

• arrange calls or meetings;

• understand whether our services are suitable for your needs;

• provide executive assistant and Chief of Staff support services;

• manage calendars, scheduling, travel, expenses, presentations, events and administrative tasks where agreed;

• communicate with you and relevant third parties;

• prepare proposals, contracts and invoices;

• manage client relationships;

• maintain business records;

• improve the website and services;

• comply with legal, accounting and regulatory obligations;

• protect our business, systems and legal rights.

We will only use your personal information where we have a lawful basis to do so.

Depending on the context, we may rely on one or more of the following lawful bases:

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Contract
Where we need to use your personal information to take steps before entering into a contract with you, or to provide services under a contract.

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Legitimate interests
Where we use your information for legitimate business purposes, such as responding to enquiries, managing client relationships, operating the website, improving services and protecting the business, provided your rights and interests do not override those interests.

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Legal obligation
Where we need to use or retain information to comply with legal, tax, accounting or regulatory requirements.

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Consent
Where we rely on your consent, for example for certain optional cookies or marketing communications, you may withdraw that consent at any time.

Because Lauren Otto provides executive support services, some client work may involve access to confidential business information, calendars, correspondence, travel arrangements, internal documents or personal logistics.

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We treat client information confidentially and use it only for the purpose of providing the agreed services. Where appropriate, additional confidentiality terms may be included in our client agreement or statement of work.

We may share personal information where necessary with:

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• professional advisers, such as accountants, lawyers or insurers;

• IT, email, website hosting and cloud service providers;

• payment, invoicing or accounting service providers;

• travel, accommodation or event providers, where this is part of the agreed service;

• other suppliers or contacts where you ask us to coordinate arrangements;

• public authorities, regulators or law enforcement bodies where required by law.

We only share personal information where there is a legitimate reason to do so and, where appropriate, we put suitable safeguards in place.

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We do not sell your personal information.

This website is hosted on Wix. Wix may process limited technical and usage information when you visit the website, including information collected through cookies and similar technologies.

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We may also use third-party tools for email, scheduling, file storage, invoicing, analytics or business administration. These providers may process personal information on our behalf.

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Where we use third-party service providers, we take reasonable steps to ensure they handle personal information securely and in accordance with applicable data protection requirements.

Some service providers we use may process personal information outside the United Kingdom.

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Where personal information is transferred internationally, we will take reasonable steps to ensure appropriate safeguards are in place, such as relying on adequacy regulations, approved contractual protections or other safeguards permitted under data protection law.

We only keep personal information for as long as reasonably necessary for the purposes for which it was collected.

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As a general guide:

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• enquiry information may be kept for up to 24 months after the last meaningful contact;

• client records may be kept for the duration of the client relationship and for up to 6 years afterwards for legal, tax and accounting purposes;

• financial records may be kept for at least 6 years where required for accounting or tax purposes;

• website analytics information may be kept for a shorter period depending on the settings of the relevant analytics tools;

• information processed for service delivery may be deleted or returned sooner if agreed with the client.

We may retain information for longer where required to establish, exercise or defend legal claims, comply with legal obligations, or resolve disputes.

This website may use cookies and similar technologies to make the site work, improve performance, understand how visitors use the site and support website functionality.

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Cookies may include:

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Essential cookies
These are needed for the website to function properly.

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Analytics or performance cookies
These help us understand how visitors use the website.

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Functional cookies
These may remember preferences or improve the user experience.

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Where required, we will ask for your consent before placing non-essential cookies. You can also manage cookies through your browser settings.

We may contact you with relevant updates, service information or business communications where we have a lawful basis to do so.

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You can opt out of marketing communications at any time by contacting us at [insert contact email] or by using any unsubscribe link included in the relevant communication.

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We will not send you marketing emails where we need your consent and do not have it.

Under data protection law, you may have rights in relation to your personal information, including the right to:

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• access the personal information we hold about you;

• ask us to correct inaccurate or incomplete information;

• ask us to delete your information in certain circumstances;

• ask us to restrict how we use your information;

• object to certain uses of your information;

• withdraw consent where we rely on consent;

• ask for your information to be transferred to you or another organisation in certain circumstances;

• complain about how we use your information.

To exercise your rights, please contact us at office(at)laurenotto.net.

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We may need to verify your identity before responding to a request.

We take reasonable steps to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

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However, no website, email system or online service can be guaranteed to be completely secure. Please take care when sending confidential or sensitive information by email or online.

This website may contain links to other websites. We are not responsible for the privacy practices, content or security of third-party websites. You should read the privacy policy of any website you visit.

Please contact us first if you have any questions or concerns about how we use your personal information.

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You also have the right to complain to the UK Information Commissioner’s Office, which is the UK regulator for data protection matters.

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Information Commissioner’s Office
Website: ico.org.uk
Telephone: 0303 123 1113

We may update this Privacy Policy from time to time. The latest version will be published on this website with the updated date shown at the top of the page.